Lyles named President & COO of Club Marketing
Posted on Monday, January 5, 2009
BENTONVILLE - Kevin Lyles has been named president and chief operating officer of Club Marketing Services, according to Dalton Lott, CEO. Lyles was previously executive vice president of sales with the firm. His prior experience includes 17 years with the Bentonville offices of ConAgra Foods.
Long active in the Bentonville community, Lyles is a past president of the Bentonville Tigers Football Booster Club. He and his wife, Lorrel, have three sons. Lyles is a graduate of Abraham Baldwin Agricultural College, with a degree in food science.
Current Club Marketing president Bob Mann will assume the new role of vice chairman for new business development. Dan Pickering, formerly executive vice president and chief operating officer, will become vice chairman for strategic planning.
With offices in Bentonville, Ark., and Duncanville, Texas, Club Marketing Services is a full service sales and marketing company focused on representing manufacturers who sell to Wal-Mart and Sam's Club. CMS also offers in-store and in-club merchandising services, with a field force calling on Wal-Mart and Sam's Club locations nationwide.
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