Up with the new : New Wal-Mart logo installed in Rogers
Posted on Wednesday, August 27, 2008
ROGERS - You've seen it on Wal-Mart television and in print advertisements. You've seen it on shopping bags and in-store signage.
On Tuesday, those who shopped the Wal-Mart Supercenter at 2110 W. Walnut St. saw it on the building: Walmart.
Wal-Mart Stores Inc. unveiled its new logo in late June. Replacing signs with the new logo - which features a new font, lighter blue and a yellow burst rather than the traditional white star - on all of its stores requires both money and time. Wal-Mart No. 1 became the first Supercenter in the area to don the new logo.
"I must not have been looking up when I walked in because I didn't notice it until just now," Shannon Wright said while carrying a few sacks back to her car with her husband, Kendall. "I like it. It looks fresh - a good improvement over the old one."
Her husband agreed.
"I knew the logo had changed, so it didn't surprise me, but I do like the look," Kendall Wright said. "There will be people who don't like it, but that's only because it's such a familiar sign, and people have to get used to the change. I think it was time."
Joe Storey has been shopping the Walnut Street store since retiring and moving to Rogers from Iowa in the 1960 s. Like thousands of others, he got his first look at the new sign and logo Tuesday.
"I've seen a lot of things change around here," Storey said. "I think (the sign ) will grow on me. It looks good."
The star at the center of the Wal-Mart logo has changed to a yellow burst and now appears at the end of the Wal-Mart lettering. It's the same burst that has started appearing between the "Save Money - Live Better"motto on the company's most recent advertising. Both the font and the color of the letters have been softened, and the "Wal"and "Mart "have been pushed together to become one word.
For the most part, reviews from customers shielding their eyes from the sun to have a look at the new logo were positive. There were a few customers who felt the old logo, which had arguably become the most recognized logo in the country - possibly the world - was better. But for the most part, the only questioning going on in the Supercenter parking lot was why the company decided to hang the new sign before painting over the old logo behind it.
For now, the old logo showing underneath provides a look at the past and the future.
Members of the sign installation crew from Pine Bluffbased Conray said they are headed to Fayetteville next to hang more new signs.
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